Internet a safer source of advice: ANALYSTS' FORECASTS:

 

By ALPESH B PATEL

 

   Since 1945, the US markets in the third year of a president's term

have

outperformed all other years with anaverage gain of 17 per cent.

 

   To benefit from this, wewant stock ideas from highly trained and

educated

full-time researchers who spend hundreds of hours tracking companies and

meeting

their management. So, is it time again to trust equity research analysts

from

the big institutions for stock ideas? Remember the old accusations -

that these

analysts misled investors by issuing flattering research reports to drum

up

other business for their banks.

 

   The recent trust-building changes in the equity research industry

have been

significant: a Dollars 1.4bn (Pounds 880m) settlement in fines and Wall

Street

firms agreeing to spend Dollars 450m to fund independent research. So

are equity

analysts' stock picks performing outstandingly well under the new

regime? It

doesn't look like it. Bloomberg tracked the picks of 459 analysts at the

top

investment banking firms. Only 18 analysts would have made or saved

their

clients money by outperforming the S&P 500. In fact much publicised

remedies,

such as independent research departments to remove analysts' bullish

bias, miss

their target altogether.

 

   Recent research notes three possible explanations for analyst bias:

"career

concern perspective" (analysts' optimism is somehow rewarded by

employers);

"selection bias" (analysts tend to cover the stocks they can recommend

over

stocks they cannot); and "behavioural bias" (analysts tend to like the

stocks

they cover). "If you listen to the Enron debate," the research author

says, "all

the senators and congressmen are going for the first reason; but the

analysts

point to the second and third explanations of this bias."

 

   Furthermore, US companies have a seemingly uncanny ability to beat

earnings

forecasts set by "expert" analysts who speak beforehand to the company

management. A suspiciously high 82 per cent of the companies that

reported

earnings by mid-February this year met or beat analysts' earnings

estimates,

according to First Call. Beating analysts' figures was the most watched

measure

of corporate success in the late 1990s. The suspicion is that analysts

are

guided by companies to set beatable estimates so that when the real

figure is

released the stock receives a boost.

 

   Clearly, we cannot simply trust analysts because of recent investment

banking

changes. So, what should the private investor do for stock ideas as the

market

promises to add to its gains of 25 per cent since March? Forty pages of

investment research are compelling to a private investor, whatever they

say, and

whatever warnings about your financial health are on the cover.

 

   Instead, trust machine over man, (or web over woman). Why would you

want to

follow an analyst of whom you have never heard, whose performance record

is not

provided, and whose human fallibility may lead to subconscious if not

overt

bias?

 

   The alternative is far more compelling. Websites can crunch numbers

of more

companies than an analyst ever could and deliver stock picks based on

the proven

criteria of market legends such as Benjamin Graham (the man who taught

Warren

Buffett), Marty Zweig and Peter Lynch. For example, www.validea.com

shows that

if you followed its "Benjamin Graham" stock analysis you would have

outperformed

the S & P 500 by 31 per cent annually since 1999.

 

   We all know past performance is not necessarily a guide to future

performance. But if ever it could be, it would be in the case of proven

performers such as Benjamin Graham, not a 30-something banker.

Furthermore, the

outstanding www.investars.com ranks analysts' track records - something

banks

and the US regulators shy away from. Which research house has the best

track in

a particular sector? Which analyst has the best track record for a

particular

stock? You won't get that in a stock research report.

 

   Before the internet, such information would never have reached

private

investors. Unfortunately, private investors still do not know that they

can

reach it. These sites do focus on US stocks but UK brokers allow you to

buy US

stocks as easily as UK ones. Invest in the UK and fly blind, or trade US

with

better information. Doubtless much analyst research is excellent - but

without

web tools investors just can't tell which. The best approach may be to

use

analyst research for the data it provides, not the "buy" or "sell"

rating. Focus

on the serious fundamentals such as price-earnings. Use the tables

comparing the

stock to its peers. And discount the opinion and arguments the analyst

makes and

focus on the data.

 

   *Analysing the Analysts: Career Concerns and Biased Earnings

Forecasts,

Harrison Hong and Jeffrey Kubik, Journal of Finance, Feb 2003

www.stanford.edu/hghong/analysts-Jf.pdf